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Rachel Thorogood, BA
Author of Why Goji?
Hi, I'm Rachel Thorogood
Ever since
I came out with "Why Goji?" audio CD, people have been asking me, "Where can I get the
best tasting, most nutritious Goji Berries?"
I was hard pressed to recommend a source because quality varies all over
the map. That's why I decided to start my own website and bust some
goji myths.
Nederland, Colorado
From the Desk of Rachel Thorogood
Dear Friend,
It really bothers me to see people get ripped off.
Take a delicious, nutritious, wholesome berry, and a generous helping
of GREED, and you've got a whole TALL TALE designed to part you from your hard
earned money.
Please sit back, relax, and let me give you the real lowdown about the
Goji
berry.
Bookmark this page. You'll be glad you
did. It might be hard to find it again later.
Goji Berry Myths
Cost You Money
The Goji berry is a healthy powerhouse. But there seem to
be some common misconceptions about Gojis that have been perpetuated that help
some people take lots of (your) money.
Many of these misconceptions were spread by some high powered marketing
types who figured you'd never know they were just inventing tall tales. Let's
take a look at these made up myths.
1st Goji Myth Debunked
Some might have you believe there's something magical about
"Tibetan" Goji Berries" as compared to Goji berries grown
anywhere else in the world. Maybe the air and water are supposed to be
extra pure because of magical monk chants echoing up and down the mountainsides.
Customer Testimonial
"I Like This Site"
"This
is the only site where you could actually contact a real person.
I sent emails to other sites but got no response. I really like this site."
- Kimberly P., Temecula, CA
Goji berries aren't magical, but they are a
wonderful food.
There are lots of Goji berry myths. Remember, myths
sell berries at high prices.
Let's look at some of these myths...
What the Heck
is a "Tibetan" Goji Berry, Anyway?
Approximately
60 million pounds (30,000 tons) of Goji berries are grown every year in the
whole world. That's equivalent to the weight of 15,000 average American cars.
This does not always meet the demand, especially when the harvest is poor, as it
was this year.
About 20,000 pounds of them are actually grown
in Tibet itself. That's about .03 %. This is a drop in the bucket for
worldwide demand.
The chances of you actually getting genuine
Tibetan Goji berries (grown in Tibet) are slim, no matter what the ads say.
The phrase "Tibetan Goji" is recently invented, and you
sure do see it in lots of advertising. Some people spell it "Gogi,"
which is closer to the Chinese
pronunciation, with the accent on the second syllable. The Chinese word
for the plant is gǒuqǐ and gǒuqǐzi for the
berry.
A much more accurate generic term would be "Wolfberry," which
is what it has been called for centuries all over the planet. Wolfberry
is the common name of the species Lycium Barbarum (Goji Berry).
Customer Testimonial
"What Made Me Decide to Buy from You..."
I found your website interesting because it's very informative and it really
addresses the issues about Goji berries. I learned a lot from it.
Goji juice is so expensive! I especially liked your page that shows how
you can grow Goji berries - it really shows that you can grow them yourself
and be self sufficient.
You are very open on your website, and what made me decide to buy from you
is that, although you're making money, you're also giving people all the
information they need to have the option of growing Gojis themselves.
I could tell you a
wonderful story about how wolves love to feast on them at the full moon... see
how easy it is to create a myth? Actually, it is suspected that the term
"WOLF" was used, perhaps erroneously, because the Greek word Lycos means wolf,
and the Latin name of the plant, as mentioned above, is Lycium.
Lycos,
Lycium...wolf.
But "wolfberry" isn't nearly as magical-sounding as
"Tibetan Goji," is it? Because of intensive exploitation, "Tibetan Goji"
has become a sort of generic term among the marketing set.
Let's look at it this way. Would you pay 2 or 3
times as much for blueberries because someone decided to change their name to
"Fairy Godmother Berries?" Or how about because they were grown downwind from a monastery?
If so, there's some really nice land near Disney World you can probably get
for a really special price... just for you, of course.
Let me put it another way. When you grab the blueberries,
or whatever the fruit of the season is, do you look to see if they come from
'New Jersey' or 'California,' or even 'Mexico'. Do you really care?
Most people don't.
So, just because Tibet is well known as a place of
enlightenment, are you going to buy the fantasy that all
of a sudden Tibetan Goji berries are the straight path to your healthy
enlightenment?
Lycium Barbarum - A Versatile Fruit
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Although there are about 80 different varieties of
Chinese wolfberries, most of them have a very similar nutritional profile when they're dried.
Some fast buck artists would have you believe there is such a thing as a
"super duper Goji berry."
It's a shame that they have to take an already
amazing fruit and try to stretch the truth. However, it's well
documented that the berries come in different qualities.
Two regions in the world
produce the highest quality Goji berries (Lycium Barbarum): Ningxia Province and Xinjiang
Province, both in northwestern China. The soil here is very rich. It
is a lower altitude by far than the Himalayan peaks, but it's still in the
mountains. There's very little pollution, especially as compared to lower
elevations in China.
Since the Himalayan mountains in Tibet are extremely
inhospitable to growing crops of any kind, the myth of Goji berries being from
Tibet has gotten a lot of mileage from a romantic notion not based in reality.
Nothing much grows on snow and ice covered peaks.
"Wild Crafted" Goji
Berries -
The Real Deal?
This brings us to the subject of "wild crafted" berries.
Many ads for Gojis announce that they are wild crafted, and therefore quite
unique and especially nutritious.
I see the picture in my mind's eye now: barefoot native
Tibetans scaling Himalayan peaks with hand woven cloth bags over their shoulders,
plucking succulent ripe red berries from hard-to-reach bushes that cling to
steep slopes, then walking miles back to their villages, barefoot, fording
raging rivers along the way, where the berries are transferred to a bicycle to
be ridden 68 miles to a larger village...
The fact is that Goji berries are quite
fragile. If the fresh berries are touched by human hands, they turn black.
Therefore, Goji pickers spread sheets of fabric or wide trays under the bushes during harvest
and shake them gently until the ripe berries fall.
Are these "wild crafted" berries organic, too? You
bet. Wild crafted is by definition organic; in fact, better than organic.
Genuine wild crafted berries of any kind (blueberries,
raspberries, huckleberries, etc.) for sale are quite rare because they are very difficult and
expensive to collect. This is true even if you have cheap labor.
In fact, wild crafted anything is really hard to come by.
Do you buy exclusively wild crafted foods? Chestnuts to roast over your
open fire?
Good luck finding them. How about
some nice wild crafted squash, picked wild in the woods? All over the
market shelves, right?
Herbs? Do
the supermarket people go out in the woods to find them and then dry them for
you? Er, I don't think so. Stalk the wild asparagus, anybody?
Once I
picked up some piñon nuts off the ground. Got lots of stickers in my
fingers! Truffles? Now those truly ARE wild crafted. That's why they're so
expensive (try $700-$3,000/lb.)
When I was growing up in Pennsylvania, I often went into the woods to
pick wild blueberries. It is extremely hard to pick enough of them
for more than one round of blueberry pancakes and a big handful of berries on
everybody's ice cream dessert because you have to wander all over the woods and
marshes to find enough
berries and you eat most of them as you go.
It's a similar situation with "wild crafted" Goji berries.
In all likelihood, something got lost in translation when somebody claims their
Goji berries are "wild crafted."
The real picture is more like this: Goji berry
plantations have been developed in various areas of China. Labor is
inexpensive. Berries are easily inspected for purity.
Growth is concentrated and therefore efficient.
How else is production going to reach that 30,000 tons per year, with the demand
growing all the time?
There are plenty of blueberry "plantations" in the U.S.,
usually known as farms. Many are organic, because that's what folks want.
As more and more people become aware of what pesticides do to our bodies, more
and more people insist on organic.
It's no more difficult to farm berries
organically in the U.S. than it is in China. But, just as in China, it IS
more cost effective.
How
Do I Save You Money?
You'll find lots of websites that try to be
all things to all people.
As you can see, this website is not one of
those.
I do one thing here and I do it very well.
I sell Goji Products.
But it goes beyond that. I spend extra
time making sure I get the best Goji berries at the best price from
the best supplier. That's because I'm not trying to peddle a zillion
products to you.
I spend extra time making sure I do one thing
just right... getting the best Goji products at the best price... for
you.
I also keep the cost down by sending your
berries in ziplock plastic bags.
And, in partnership with the U.S. Postal
Service, I send you your berries at the lowest shipping cost
possible. Again, I do this because I look for the least
expensive, fastest, shipping for just one product.
The U.S. Postal Service is even kind enough
to provide me with the boxes. So again, I pass the savings on
to you.
Last but not least, there's one more thing
I do that I don't see nearly enough of these days: I work
hard.
As you can tell, a lot of care has gone into
saving you money. Let me worry about getting you the best deal so
you don't have to.
Our Goji berries come from the Ningxia region of
China. They are farmed using organic methods on plantations. The
peasant farmers prefer it that way, since chemicals, pesticides and fertilizer
are added expenses.
Goji berries do
just fine without any of these "modern" farming chemicals and have done so for
thousands of years before "modern" farming was invented. Pesticides
and fertilizer have never been used in this fertile, mineral-rich soil.
We want to give you the best.
Our 'man on the ground', Bruce Ny, goes to China a couple of times a year to inspect the
plantations that grow our berries. Goji berries are his life and he is
fanatical about making sure the berries don't just test pure, but are pure. In
addition, he pays certification inspectors to visit the fields we get our
berries from as well. This means paying their entire expenses for the
trip. Ever wonder why organic products are more expensive? The
expense of the certification process has a lot to do with it.
This ensures you that the berries you get have the
purity to live up to their healthy promise.
Our Goji berries have a low moisture
content. This means you get more berries for your money. It also means
they stay well preserved without the need for preservatives such as sulfur
dioxide.
Most people very rightly are concerned
about ANYTHING coming from China these days. We're lucky enough to have
someone as diligent as Bruce and the organic certification organizations
watching out for us.
"Trust -
But
Verify"
But there's more. Even information
sources as widely read as wikipedia.com claim that there is no such thing as
"organic" in China. (Side note: did you know that you - yes, you - could
go into wikipedia and write anything you want? As long as nobody changes
it, wikipedia will continue to show what you wrote.)
So let's assume for a moment that the whole
certification process is a scam. (Its not, but bear with me as I make a point.)
Is there any other way you can be sure that when it says it's organic, it means
organic?
Yes there is. You see, the reason you
want organic is because you're concerned about all the toxic pesticides,
herbicides, fungicides, fertilizers etc. that are lurking in your food and
screwing up your health. There are independent testing labs you can
contract and for a couple of thousand dollars, they'll run an exhaustive panel
of tests for all the yucky stuff (sorry if I'm getting too technical with my
vocabulary here) that you DON'T want in your organic food. Within a couple
of days, you can have your own, independent test results that show that your
organic food really is organic - and you don't have to take anybody else's word
for it.
Now, it could get kind of expensive if you do
this with all the food you eat. But my point here is that the possibility
that anyone could do this anytime, anywhere with any food keeps most food
suppliers honest.
For example, we had a customer ask about this recently, so let us be
explicit about this. "No, they are not sulfured. No sulfur
dioxide has been used to preserve them." This means no sulfides!
They're 100% sulfite free. You could take your Goji Berries to a testing
lab yourself and have the lab test for sulfides.
Our Goji berries have a low moisture content.
This means you get more berries for your money. It also means they stay
well preserved without the need for preservatives such as sulfur dioxide.
Most people very rightly are concerned about
ANYTHING coming from China these days. We're lucky enough to have someone
as diligent as Bruce and the organic certification organizations watching out
for us.
How About "Sun-Dried" -
What the Heck Does That Mean?
What's so great about sun-dried? If not sun-dried,
then what?
Well, oven dried. Oven drying is quicker, but it harms
the nutrients, greatly reducing their quality and efficacy
Usually, good quality Goji berries are sun dried, as are
ours. However, once again, let's get real. If it's a rainy fall, the
berries may have to be moved into barns to dry.
It's unlikely anyone
can guarantee that the berries are sun dried, because in some seasons drying
them is
impractical.
One of the exaggerations
I've heard is that the Goji berry has 200 times the Vitamin C content of
oranges. While this may be true of some fresh berries, drying them reduces
the Vitamin C content. But even then, the Goji berry is an excellent source of
Vitamin C and many other nutrients.
Just as raisins are dried grapes and prunes are dried
plums, dried Gojis come from fresh ones. You just can't buy fresh Gojis
yet in the U.S., except maybe in Chinatown in San Francisco or L.A.
How about growing your own? They're not hard to
grow. High quality, sun dried Goji berries such as ours will germinate.
So grow your own.
But in the meantime, buy some dried in bulk so you can
have some to chow down on while your seedlings sprout.
Soak Your
Berries
We have the
sun ‘squeeze’ every last drop of moisture out of our berries so you get the most
berries for your money. *BUT* you may not like them so dry. There’s a quick and
easy way to make them softer and more chewy.
Spread ONE
DAY’s * worth of your berries out on a plate and spray them with pure
water. This will make them soften right up.
Give ONE
DAY’s * worth of your berries a quick “plunge” bath in pure water. WAIT!
Don’t throw that nutritious water away! Drink it, or use it for tea. This bath
will make the berries rehydrate and become crunchy,
as they are now.
OPTIONAL:
Let the berries soak longer. *BEWARE: Berries may grow mold
or start to ferment if they soak more than one day.
Goji Berries
Last Indefinitely On the Shelf
How long will these dried Goji
berries keep on the shelf after you buy them? My answer is that if they
don't get wet and aren't exposed to open air, they
will keep for many months,
even years.
They'll last indefinitely.
They're a lot like raisins, but
not at all sticky and not as sweet.
These
berries are dried, like raisins and other dried fruits, so it’s not necessary to
refrigerate them. However, the climate you live in can affect your
decision about how to store them. In dry climates, they can be stored
anywhere you would store food. If you live in a humid climate without air
conditioning, consider refrigerating them.
Are Tibetan Goji
Berries Really Sweeter than Other Gojis?
Here's another myth I hear a lot about: wild
crafted Tibetan Gojis are sweeter; all other varieties are more bitter.
Now, this is certainly a matter of opinion. I know people who say the
Mongolian Gojis are the sweetest.
Think of my little wild blueberries in
Pennsylvania. Now they are yummy. They're completely different from the
large, plump, juicy blueberries you get at the supermarket.
You know what?
I love both kinds. They are both authentic blueberries, just different
varieties. But as long as the supermarket ones are organic too, the
nutritional value is the same, really fantastic, really high in antioxidants.
Hey, you can buy dried blueberries nowadays, too.
It's no different with Goji berries.
And there are many different varieties of
blueberries grown all over the U.S., and nobody claims one is sweeter than
another, but they do vary as to taste, as do Gojis.
All yummy!
Why Goji
Berries Are So Good for You
Now that we've separated fact from fiction, let's see what the
Goji berry can do for you.
You wouldn't be reading this if you didn't already know that
Goji
berries are little nuggets of nutritional power. They are super fruits in a
humble little package.
Goji berries have been used as a medicinal food
for over 1900 years in China. This red raisin-sized fruit is celebrated as
the "happy berry" in the main growing region there in an annual festival.
Goji berries are not as sweet as raisins and have a more "nutty" taste.
They're more tart than raisins, between a cherry and a cranberry.
Aside: One day, I found a few ounces of Goji Berries
mysteriously missing from an open bowl. The mystery was solved when I
noticed one of my cats chowing down on the berries like it was cat food. I
guess the "happy berry" even makes cats happy. Animals
instinctively know what's good for them.
Recently, science has discovered exactly why these berries
have been used as a super fruit since ancient times.
Goji Berries are antioxidant superfoods. Antioxidants stop the aging
process in its tracks.
Goji Berries strengthen the immune system. Who else would like to
have fewer colds, flu's and whatever other bad bugs might be trying to make the
rounds. You don't need that kind of misery.
Goji Berries promote cardiovascular health by
normalizing blood pressure. Getting a heart attack could
really ruin your day. Let's not go there, OK?
Goji Berries nourish the blood. This prevents
and can even reverse anemia.
Goji Berries increase the production of white blood
cells. You need these to fight all kinds of infections.
Goji Berries reduce inflammation. Inflammation
is an important part of most chronic diseases. Reducing inflammation
reduces pain.
Customer Testimonial
"After
15 days, my blood pressure was down..."
"I am a very hard
case. I have had high blood pressure for many years. It was up to 170/110.
(It was very high.) I had tried everything for 3 years - homeopathic
remedies, Native American cures, European treatments and South American
herbs. Nothing helped. After eating your Goji berries for 15 days, my blood
pressure was down to 130/80. I hadn't changed anything else. Thanks so much
for your berries."
- Ines C., El Prado, NM
Goji Berries strengthen the liver. You need your liver more than
ever these days because it saves you from bad food, bad environmental toxins
and just plain having a bad day.
Goji Berries increase your endurance. Work out
harder and longer and recover more quickly. Athletes take note.
On the subject of endurance, Goji berries are good for
what all those emails you've been getting called "men's health" are
about.
Don't say you haven't been warned. When your male sex
hormone levels go up, something else goes up with greater ease as well. Nudge, nudge, wink, wink.
Goji berries may delay the onset of diabetes.
This disease is growing at epidemic rates, and if you are eating a "Standard
American Diet" (SAD) you are most certainly at risk.
Goji Berries contain 18 amino acids, including 8
essential amino acids. Essential amino acids are called "essential" because
you cannot live without eating them.
Goji Berries are 15% protein, which is more protein than
whole wheat. You need protein to rebuild the body and to keep a strong
immune system.
Goji Berries contain 21 essential minerals, among
them iron for the blood, zinc for cell repair and reproductive health, and
selenium, which works with vitamin E as an antioxidant.
Goji Berries improve your mood. They can make
you feel more optimistic and give you a renewed zest for life. That's why they
are called the "happy berry."
Goji Berries not only let you enjoy your day more,
they let you sleep better at night as well.
Last, and by no means least, each Goji berry helps your
eyes so you can continue to enjoy the miracle of sight.
So use your eyes and keep reading so you can learn more about
why the Goji berry is so special.
What's the Real Secret
Ingredient in Goji Berries That Makes Them So Healthy?
Fair warning... in this
paragraph we're going to use some scientific sounding terms. This will
give you a flavor for the science behind the healthful benefits of Goji berries.
But if you are more interested in the flavor of the Goji berry than the science,
you can skip ahead to discover how to eat this yummy berry.
The list of healthy benefits of Goji
berries above is quite impressive, but it does not get to the real heart of the
matter. Goji berries contain some rather exotic sounding organic compounds
such as :
tetraterpenoids
zeaxanthine
physalein
sesquiterpenoids
cyperone
solavetivone
These compounds have powerful
anti-bacterial, anti-fungal, anti-inflammatory and anti-aging effects.
But the real power of the Goji berry
seems to be in the special sugars that are only produced by this little red berry.
These sugars, called polysaccharides, are essential for the best working of your
immune system.
The immune system is the part of your body that makes sure
that foreign invaders don't make you sick. The world has become so tightly
connected that it is possible for a germ to quickly hitch a ride on a jet plane
and spread all over the world much faster than it can be tracked.
So it
pays to keep your immune system in tip top shape. You never know when you
will most need it.
Where Did All
the Vitamin C Go?
It’s a mystery.
Goji berries are absolutely
loaded with Vitamin C. But when you look at our nutritional label, it says
they don’t have any Vitamin C.
But I just told you they’re
loaded with it. And everything you read everywhere else says so too. How
can that be?
The answer lies in what a
nutritional label actually is. It’s an FDA legal requirement for retail food
sales. Of course, I don’t sell retail foods. I only sell Goji berries in bulk,
which is not retail. However, as a service to my customers, I include a
traditional nutritional label.
But unfortunately, this
service also creates confusion, and here’s why. The answer gets a bit
technical. The USDA tests foods in coordination with the FDA. It comes
down to how the USDA tests for Vitamin C, which is different from how the human
body actually uses Vitamin C. The USDA test uses a chemical definition of
Vitamin C that is very narrow and specific.
On the other hand, your body
uses a number of related chemical compounds as though they were Vitamin C. In
chemical terms, these are called “analogs.” The type of Vitamin C that’s
in Goji berries is an analog of Vitamin C that doesn’t fall within the strict
USDA definition of Vitamin C. But your body still recognizes it as Vitamin
C and uses it as though it were Vitamin C, and it has the same effect as Vitamin
C.
What about the Vitamin A? It
doesn’t show up on the nutritional label either.
Goji berries are packed with
beta carotene (that’s why they’re so orange inside, just like carrots.) Beta
carotene is a precursor to Vitamin A, which means the human body can turn it
into Vitamin A. It’s also a powerful antioxidant.
The FDA nutritional label was
never intended to be a complete nutritional statement, but it just highlights
some particularly significant (but still somewhat arbitrary) nutritional
information.
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Body's "Rusting" In Its Tracks
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Many customers have heard that
Goji berries have very high antioxidant content, so they ask me, “Do Goji
berries have a lot of antioxidants?” After all, antioxidants are well-known for
slowing down the aging process.
Well, to answer this, I would ask, “How do you measure the antioxidant level,
anyway, and why is it important?”
As you might suspect, the answer involves a good deal of scientific research. If
you aren’t interested in this research, skip to the next section or two.
Otherwise,
read on…
You’ve probably heard that antioxidants are good to take, but why?
Anti-oxidants are the opposite of oxidants. Oxidants are agents that cause
oxidation. Controlled oxidation runs the machinery of life, and is very good.
For example, our immune systems send white blood cells to attack disease cells
or foreign matter lodged in the body (such as splinters, etc.) When they arrive,
they produce a common oxidant, hydrogen peroxide, which burns away the foreign
matter.
But uncontrolled oxidation is “bad” oxidation. Uncontrolled oxidants are called
“free radicals.” Free radicals have an extra electron and run around looking for
other molecules with an extra electron to combine with.
When a metal such as iron oxidizes, it rusts. That’s slow oxidation, because it
takes time. Bad (uncontrolled) oxidation is like rusting. When our bodies are
attacked by free radicals, it’s as though they rust.
Free radicals are all around us, attacking us all the time from pollution,
sunlight, electromagnetic radiation and even from normal metabolism. You can’t
get away from them, and they cause you to age. They are unstable molecules that
cause a self-perpetuating chain reaction.
Antioxidants destroy free radicals. Different antioxidants take different
amounts of time to react to the bad free radicals. Antioxidants minimize or
prevent damage from the bad free radicals and maintain health.
Imagine that you are a car engine, and the food you eat is the gasoline. When
the gasoline is oxidized in a controlled way within the engine, it drives the
car forward.
But when the gas tank gets a leak and the gas spills out and catches fire, it’s
uncontrolled oxidation and the car bursts into flame in a rapid oxidation
process and goes to the slag heap.
From this example, you can see why you’d want to have lots of antioxidants
fighting off the free radicals in your body.
Gojis Score
High In Antioxidants
A test to measure the antioxidant level in foods, known as the ORAC Assay, was
developed in 1992 by Dr. Guohua Cao of the National Institute of Aging in
Baltimore, Maryland (a U.S. government research institute.) He is a chemist and
a physician.
ORAC stands for Oxygen Radical Absorbance Capacity. It is now the standard test
used by the U.S. Department of Agriculture to measure the potency of
antioxidants in foods. An antioxidant level is expressed in “ORAC units.”
ORAC measures both the capacity of the antioxidants in the food and the time an
antioxidant takes to react. It combines these into one measurement that is
usually expressed in 100 gram food samples. The higher the ORAC score, the more
antioxidants a food has, and the more bad free radicals it can absorb.
However, ORAC won’t tell you everything about antioxidant content; it’s only one
indicator. But it is a good indicator.
A good rule of thumb for humans is to eat around 5000 ORAC units per day. Most
people rarely reach this amount. It’s good to eat a variety of fruits and
veggies to get enough, because different foods have widely different amounts.
For example, to get 5000 ORAC units, you’d have to eat 18.35 pounds of cucumbers
(8,333 grams.)
Of course, foods have many other nutritional properties as well, such as
vitamins and minerals. This is why you need to eat a wide variety of fruits and
vegetables.
Here is a short list comparing the ORAC units of a few foods. To see a long
list, click here.
Food
ORAC Score
Grams Needed
Goji berries
25,300
20
Pomegranates
3,307
151
Blueberries
2,400
208
Noni fruit
1,506
332
Apples
218
2294
Spinach
1,770
282
Tomato
195
2564
Dark chocolate
13,120
38.1
Anybody want some chocolate
covered Goji berries?
Goji Berries are Yummy
in Your Tummy
Customer Testimonial
"... so
cheap that I had to reorder"
Wow! Your berries
are so cheap that I just had to reorder. I don't know how you do it,
but thank you!
- Jay P. Sterling, Virginia
The number of ways you can use Goji berries every
day is limited only by your imagination. But here are some ideas for
starters.
My personal favorite way to start the day off right is to sprinkle
Goji berries
over my breakfast cereal. They also blend right into a smoothie. And
you
can sprinkle them over yogurt.
Snack time? Grab some Gojis. They travel well. Your body will thank you
for this powerful pick-me-up.
Lunch time? Sprinkle some over your salad. The
Goji crunch goes
really well with those leafy greens.
Time for the afternoon hike? Add Goji berries to
your trail mix for extra energy, or carry a small ziplock bag-full in your
pocket.
Thirsty? You can make your own Goji juice by
soaking the berries overnight and blending. Commercial Goji Berry Juice has
become quite popular, but it's also expensive. Making your own is so easy
and saves big over buying bulky, heavy juice bottles.
Dinners: add them into casseroles. Mix them with
wild rice and squash. Use your imagination! Put them in everything!
Dessert time? Yep. Sprinkle some over your dessert for a crunchy
delight.
As a bonus, Goji berries keep well and can be stored in your pantry for
years, just like most dried fruit. You should always have at least 3 days
of ready to eat food on hand. Why not make some of that be compact, light,
super nutritious Goji berries?
A Handful of Goji Berries a
Day Keeps the Doctor Away -
And the Grim Reaper Too!
A lot of impressive points have been listed
in the section above about "Why Goji Berries Are So Good for You." It
lists the many positive effects on your health of regularly eating these
berries.
Indeed, legends abound about the vibrant
health and longevity of the hardy mountain people who have eaten them ever since
they were weaned. According to legend, these folk never get heart disease, cancer, or
apparently any other disease.
Customer Testimonial
"Excellent and Informative"
"Your website
is excellent and informative, I checked several others and came back to
order from you."
- Carola Clark,
Rohnert Park, Ca.
But I don't want to perpetuate more myths.
After all, these hardy mountain people also live naturally healthy lives,
exercise regularly, live without pesticides in food, etc. How do we know
their blooming health comes from eating Goji berries?
I'm guessing it's a big part of it.
Probably you're thinking along the same lines.
After all, Goji berries are about as
nutrient dense as bee pollen.
People always ask me, "How many
Goji berries should I eat each day to stay healthy?"
The quick answer is a couple of handfuls per
day. The honest answer is that it varies from person to person. Of course
it would vary depending on weight and height, but even more so, it depends on
your state of health.
Listen to your body as to how many to eat.
Many people have nutritional deficiencies of one kind and another.
Sometimes you'll have a craving for a large amount of berries each day until
some nutritional deficiency gets addressed and then your craving tapers off as
you become healthier.
You can look at the complete nutritional
information here. This link will open up a very large PDF file in a new
window. You'll see the standard nutritional label on page six.
What Is A
Serving Size and How Many Per Day?
A serving size according to our
label is considered to be one ounce. A lot of scientific research has been
conducted on Goji using one ounce or the equivalent (if it's juiced) per day.
We do not recommend any particular amount or number of servings per day,
although some people do treat Goji berries that way.
Our Goji berries are a delicious, wonderful food, just as blueberries are. Is
there a particular "serving size" for blueberries? Is there a recommended number
of servings per day for blueberries?
I adore fresh blueberries. In the summer, my personal number of servings per day
for blueberries is about 10. I have them for breakfast, I snack on them, I put
them on ice cream, etc. In the winter, it averages about zero servings per day.
Goji berries are dried, so my personal number of servings per day for Goji
berries is one, and it never ends. I start eating them in the morning and I stop
at bedtime! They are my snack food of choice! I cook with them, too.
No Sugar Added
One question we get a lot is "What
do the berries taste like?"
My answer is going to surprise
you: Not everyone likes the taste of Goji berries right off the bat.
They taste too "foreign" or "strange." But this
passes quickly. Your body will learn that Goji Berries are great nutrition. You'll
soon acquire a taste for them and they'll start to taste delicious to you.
Customer Testimonial
A Mom's
Gratitude
My son was flunking his advanced physics and engineering
university classes and was having to repeat each course in order to meet his degree requirements. In his 3rd year of college I got him started on your Goji berries and provided him with a steady supply. He started eating handfuls all the time, but especially during mid-term and final exams when his stress levels were highest. He then passed a heavy course load with straight B's. He just graduated with a Bachelor of Science in Environmental Resources Engineering degree. He keeps a bowl of goji berries on his table at all times and he says they're the perfect snack during long work hours on the computer. My son thanks me and I thank you, Goji Health. Of course, I eat them too. Even when I can't get away from my desk to find the time to exercise, your goji
berries help me lose weight and reduce my stress levels about deadlines.
- Pat L.,
Boulder, Colorado
It's hard to describe the taste,
because it really is different from anything else you may have tasted. The best
description I've heard is that they taste like a cross between a cranberry and
an olive.
Another thing that we find happens
sometimes is that people buy the berries from a source that adds sugar.
See, sugar is WAY cheaper than the berries. So by soaking the plain
berries in sugar syrup, they bulk up and taste much sweeter. Typically, a
manufacturer that does this will be able to "stretch" his berries so that much
of the weight of the package of "berries" is actually sugar and water!
You'll also notice on the
packaging that the manufacturer has added "other Natural Berry Flavors." I
wonder what the heck THAT means! One we have seen says the product
includes "Pomegranate and other Natural Berry Flavors." The berries in
this manufacturer's packages are VERY red, very plump, sticky, sugary-tasting
and have a medley of indecipherable flavors underneath the disguised fermented
taste that sugar inevitably adds.
If you've tasted berries with
added sugar, you'll be surprised at how "plain" our unsweetened berries taste.
Our berries are never sticky. Their red color is not enhanced. They
have NO ADDED SUGAR. There are no other added "berry flavors."
Again, if you have eaten some of
these "berries with additions" and then try our berries, don't be discouraged. Your taste buds will quickly
readjust. If you go back to the sugar soaked berries you'll find that they
have a "fermented" taste.
NO Anything Added
Nothing is added to our Goji
berries.
NOTHING!
You get just plain, beautiful
dried organic berries.
No pesticides.
No preservatives.
No sulfites.
No coloring, no natural flavoring,
no juices, no additives. Nope. Nothing. Just the gorgeous
naked little sweethearts grown in mineral-rich soil.
Our growers are fanatical about
this.
Nothing is added to our Goji
berries.
Happy Berries - For Real?
Yep. Eat them and you get happy.
Cheerful. All day. Happy all day.
Sparks the passions, too.
Makes you happy.
The Bottom Line - Why Choose Goji Berries?
This is surely not the first article you've
read about a "miracle food." Every month, there's another hot "functional food"
promising you'll live forever, have the best sex of your life, reach enlightenment before you finish your first serving, and blah, blah, blah.
Ultimately, there's no better way to know
what's best for you than for you to try a superfood for a long enough period of
time, (say, a month or two), and see how you feel. Of course, you have to
pay attention in order to know when you're feeling better. Nobody can do
this for you.
But the results are well worth it because you'll be healthier and happier. Many
people discover that they "miss" eating Goji Berries once they run out.
That's a clear sign.
Customer Testimonial
"They're
Good"
We’ve been eating them and, yep, they’re good! We’ll
be buying more.
Lain Murphy. - Clifton, Colorado
We know that many people reorder once they've tried our Goji Berries.
For them, the choice is clear.
Consider this about Goji Berries.
Although they have only recently been "discovered" in the West, they have a
history as a "superfood" in Tibet and China that spans many thousands of
years . In other words, the Goji berry is not some recent
marketing hype invented to part you from your hard earned money.
Goji Berries have had a great reputation
from long before you and I were born.
Perhaps Goji berries will allow us to live long enough to become our own legend. Or at least you'll be healthier and happier for trying.
You could chose any number of foods as your
one superfood. Yes, science is finally starting to "discover" Goji
Berries. But this only reaffirms the "wisdom of the ancients." Why not pick
a superfood that has a proven track record reaching back thousands of years?
How To Make
Your Own Goji Juice
Our customers are always asking us, "Which is better, Goji juice or Goji
berries?"
You've probably seen all the ads
on the internet for Goji juice. Have you also noticed how expensive it is?
When you buy pre-made Goji juice,
you don't really know what's in it. Making your own is not hard, and when
you do, you know exactly what it's made of.
Some people have digestive issues
that make it easier to assimilate juice than to eat the berries. The
following method works especially well for them.
Sometimes we make our own juice by
soaking the berries overnight. We suggest drinking it in the morning. Be
careful though, because it's quite potent. It gives you lots of energy.
If you drink too much you might have trouble sleeping the following night.
Don't say I didn't warn you!
If you don't drink it all at once,
be sure to refrigerate what's left. Otherwise you'll end up with fermented
Goji "beer!"
Here's how you
Make Your Own Goji Juice in your
very own 12 Step program:
Put about 4 ounces of Goji berries
in a 16 ounce drinking glass
Just barely cover them with pure
water
Soak and refrigerate them
overnight
Put the soaked berries in the
blender
Add just enough water to get them
to blend
Blend them until pureed, about 1-2
minutes
Place a coffee filter into a
coffee filter holder sitting in a large measuring cup or small bowl
Pour the puree into the coffee
filter
After about 2 hours, the Goji
juice has filtered through
Add additional water now and again
to "wash" more juice out until all the flavor is out of the pulp
You can mix the pure Goji Juice
with other juices if desired
Drink to your health. We
mean it!
What do you do with the pulp?
Throw it out or feed it to the chipmunks. However, if you want to try a
fun experiment, put a layer of potting soil in a planting tray, spread all the
pulp all over the soil, put another layer of soil on top, and keep it moist and
warm. After about 2 weeks you'll start to see lots of little sprouts coming up.
Goji seems to be a slow growing plant, but soon you'll have a thick, beautiful
carpet of Goji sprouts. After they sprout, give them some sun.
You can clip them and eat them in
salads or by the handful. They're delicious! You can also separate some into
pots and start to grow your own Goji plantation.
Of course, you can also make a
"lazy man's" Goji juice by just soaking the berries and drinking the liquid.
However, you won't extract quite as many nutrients from the berries this way.
Making your own juice, you'll know
exactly what's in it! And it's so much less expensive.
I know that not
everyone has time to read this whole site. Fortunately, I have an audio
interview that answers your most common questions.
All you have to do is pop it into
your CD player and listen. This is also a great way to share your
enthusiasm about Goji Berries with your friends. Just give them the CD to
listen to.
Note: You can listen to samples of the
Audio Book by clicking on the blue underlined links above. It may take a
few moments for the audio to start, depending on your connection speed.
Your connection speed is to low if the audio stutters.
I hope you've enjoyed becoming an educated consumer.
My Unequivocal,
Extremely Simple,
100% Money Back Guarantee.
Don't
like the Goji Berries? Return what's left and you get your money back.
It's that simple.
Just ask.
Guaranteed.
There are usually about 168 berries to an ounce
or 2688 berries to the pound. The berries come in sealed bags. You're
paying for USDA Certified organic berries, not fancy packaging.
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Order Organic Goji Berries Online
Welcome to forgojiberries.com—the simple and secure way to order goji berries online. Whether you are familiar with the incredible health benefits of organic goji berries or are unfamiliar with these delicious and nutritious goji berries, you have come to the right place. When you shop at forgojiberries.com, you can confidently order goji berries knowing that you are purchasing the highest quality sun dried organic goji berries available.
What Are Goji Berries?
Lycium Barbarum, also known as the wolfberry or goji berry is a nutritional super fruit powerhouse. Used as a medicinal food and herb for over 1900 years in Chinese medicine, goji berries are considered to be an excellent source of antioxidants and contain 21 essential minerals for your body. They are a lot like raisins in size and shelf life, although not as sticky and sweet. The taste of Goji berries is commonly described as a mix between a cherry and a cranberry. The number of ways you can incorporategoji berries into your daily life is limitless. Read on to find out more!
Goji Berry Benefits
Our goji berries come from the Ningxia region of China and are farmed using organic methods on plantations. Studies have shown over the years that organic goji berries strengthen the immune system, nourish the blood, reduce inflammation, strengthen the liver, and increase endurance and so much more. Order your organic goji berries today and discover the many ways that goji berries can benefit your health. Thanks for shopping!